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1 marketing representative
а) марк., упр. (представитель маркетингового отдела компании, работающий с определенным сегментом рынка или на определенном территориальном рынке)See:б) страх. (агент, продающий и обслуживающий полисы страхования жизни на определенной территории)Syn:See:Англо-русский экономический словарь > marketing representative
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2 marketing representative
Реклама: агент по маркетингу, маркетинговый агентУниверсальный англо-русский словарь > marketing representative
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3 Trade Marketing Representative
Business: TMRУниверсальный русско-английский словарь > Trade Marketing Representative
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4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 representative
1. сущ.1) общ. представитель, делегат, уполномоченный (лицо, представляющее чьи-л. интересы, действующее по поручению, от имени кого-л.; согласно определению Единообразного торгового кодекса США в понятие "представитель" входят: агент, официальное лицо корпорации или ассоциации и доверительный собственник, судебный исполнитель или управляющий имуществом, или иное лицо, уполномоченное действовать от имени другого)Syn:See:account representative, Accredited Pension Representative, advertising representative, business representative, certified insurance service representative, claim representative, claims representative, commercial representative, customer service representative, customer service representatives, dealer-compliance representative, door-to-door sales representative, employee representative, employer relations representative, equal-opportunity representative, exclusive representative, field representative, government representative, hospital-insurance representative, insurance claim representative, labor relations representative, loss control representative, manufacturer's representative, marketing representative, registered representative, safety representative, sales representative, selling representative, service representative, trade representative, training representative, treasury representative, viatical representative, writer's representative, representative member, COMBS:, regional sales representative, United States Trade Representative, Convention (No. 135) concerning Protection and Facilities to be Afforded to Workers' Representatives in the Undertaking2) общ. образец, типичный представительa typical representative of 19th century commercial structures — типичный представитель коммерческих структур 19 века
3) гос. упр., амер. представитель ( член нижней палаты конгресса)Syn:See:House of Representatives, deputy, House of Representatives Committee on Banking, Finance and Urban Affairs, House of Representatives Committee on Banking, Finance and Urban Affairs, House of Representatives Committee on Banking, Finance and Urban Affairs, House of Representatives, House of Representatives Committee on Banking, Finance and Urban Affairs, House of Representatives Committee on Banking, Finance and Urban Affairs, House of Representatives Committee on Banking, Finance and Urban Affairs, House of Representatives Committee on Banking, Finance and Urban Affairs2. прил.1) общ. представляющий, изображающий; символизирующийbooks representative of pastoral life — книги, изображающие сельскую жизнь
2) общ. характерный, типичныйDetroit is a representative American city. — Детройт — типичный американский город.
Syn:characteristic, typical3) соц., стат. показательный, репрезентативный (создающий представление о чем-л., позволяющий судить о чем-л. в целом)See:4) гос. упр. представительный, уполномоченныйrepresentative body [government\] — представительный орган [-ое правительство\]
a government truly representative of the people — правительство, действительно представляющее народ
The audience was representative of all creeds and political beliefs. — Среди слушающих были представители всех вероисповеданий и политических убеждений.
See:* * *человек, наделенный полномочиями представлять данное предприятие, организацию, фирму в договоре, сделке, переговорах -
6 representative
1 noun(of group, company, organization) représentant(e) m, f;∎ he's our company's representative abroad il représente notre société à l'étrangerreprésentatif(ive)MARKETING representative sample échantillon m type -
7 representative sample
échantillon m type -
8 field representative
эк. представитель на месте, местный агентSyn:See: -
9 sale representative
тур. менеджер по загрузке, по связям с общественностью, рекламе и презентациям, организации бизнес-обслуживания (семинаров, конференций, обучения и др.). В крупных отелях выделяется отдельная служба планирования загрузки sales manager, director of marketing, purchasing director.Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > sale representative
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10 איש שיווק
marketing representative; sales expert -
11 уполномоченный
1. прич. от уполномочивать
2. ср.;
скл. как прил. commissioner;
plenipotentiary;
(представитель) representativeуполномоч|енный -
1. м. representative;
~ по вопросам сбыта marketing representative;
2. прич. authorized, empowered;
~ представитель фирмы authorized representative of a firm;
~ивать, уполномочить( вн. на вн. + инф.) authorize( smb. + to inf.), empower( smb. + inf.).Большой англо-русский и русско-английский словарь > уполномоченный
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12 special agent
1) эк., юр. специальный агент [представитель\] (агент, уполномоченный представлять интересы принципала только по определенному вопросу)See:2) страх. специальный агент [представитель\] (агент, продающий и обслуживающий полисы страхования жизни исключительно на определенной территории)Syn:See:3) юр. специальный агент (сотрудник налоговых или правоохранительных органов, расследующий мошенничества или другие преступления)See:
* * *
специальный агент: 1) агент принципала по исполнению определенных функций (напр., агент по недвижимости, действующий по поручению владельца недвижимости); 2) сотрудник налоговых или правоохранительных органов, расследующий мошенничество или другие преступления.* * *. . Словарь экономических терминов .* * *агент, который имеет право выполнять только определенные действия, которые не входят в его обычные профессиональные обязанности -
13 TMR
1) Общая лексика: полнорационная смесь (total mixed ration)2) Военный термин: Transportation Movement Release, Tripod Mount Ring, tactical missile receiver, technical memorandum report, total materiel requirement, training and maneuver regulations, transportation movements release3) Техника: Time Meter- Recorder, tactical microwave radio4) Юридический термин: Texas Mountain Raiders, The Trademark Reporter5) Биржевой термин: Table Mountain Rancheria6) Оптика: transmyocardial revascularization7) Университет: Training And Movement Of Researchers8) Вычислительная техника: Transient Memory Record, tripple modular redundancy9) Литература: ToastMasters Region10) Нефть: triple mode redundancy, trunk mobile radio, trunked mobile radio system, трёхкратное модульное резервирование (triple modular redundancy)11) Биотехнология: tetramethylrhodamine12) Пищевая промышленность: Total Mixed Ration13) Фирменный знак: Theodosia Marina Resort14) Энергетика: tunneling magneto-resistive technology15) СМИ: Thacker Mountain Radio, The Medieval Reviews16) Деловая лексика: Test Measure And Results, Training And Mobility Of Researchers, Trade Marketing Representative17) Глоссарий компании Сахалин Энерджи: Technical modification request18) Образование: The Mental Revolution19) Контроль качества: triple modular redundancy20) Полупроводники: tunneling magnetoresistance21) Химическое оружие: Triple modular redundant22) Фантастика Time Machine Refrigerator23) NYSE. The Meridian Resource Corporation -
14 tmr
1) Общая лексика: полнорационная смесь (total mixed ration)2) Военный термин: Transportation Movement Release, Tripod Mount Ring, tactical missile receiver, technical memorandum report, total materiel requirement, training and maneuver regulations, transportation movements release3) Техника: Time Meter- Recorder, tactical microwave radio4) Юридический термин: Texas Mountain Raiders, The Trademark Reporter5) Биржевой термин: Table Mountain Rancheria6) Оптика: transmyocardial revascularization7) Университет: Training And Movement Of Researchers8) Вычислительная техника: Transient Memory Record, tripple modular redundancy9) Литература: ToastMasters Region10) Нефть: triple mode redundancy, trunk mobile radio, trunked mobile radio system, трёхкратное модульное резервирование (triple modular redundancy)11) Биотехнология: tetramethylrhodamine12) Пищевая промышленность: Total Mixed Ration13) Фирменный знак: Theodosia Marina Resort14) Энергетика: tunneling magneto-resistive technology15) СМИ: Thacker Mountain Radio, The Medieval Reviews16) Деловая лексика: Test Measure And Results, Training And Mobility Of Researchers, Trade Marketing Representative17) Глоссарий компании Сахалин Энерджи: Technical modification request18) Образование: The Mental Revolution19) Контроль качества: triple modular redundancy20) Полупроводники: tunneling magnetoresistance21) Химическое оружие: Triple modular redundant22) Фантастика Time Machine Refrigerator23) NYSE. The Meridian Resource Corporation -
15 агент по маркетингу
Advertising: marketing representativeУниверсальный русско-английский словарь > агент по маркетингу
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16 маркетинговый агент
Advertising: marketing representativeУниверсальный русско-английский словарь > маркетинговый агент
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17 comercial
adj.1 commercial.relaciones comerciales trade relations2 store.f. & m.sales rep (vendedor, representante).m.commercial, ad, advertisement, advert.* * *► adjetivo1 (del comercio) commercial2 (de tiendas) shopping\banco comercial commercial banktratado comercial commercial treaty* * *adj.* * *1. ADJ1) (=de tiendas) [área, recinto] shopping antes de s2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercialel interés comercial de la empresa — the commercial o trading interests of the company
agente 1., local 2., 1)su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success
3) [aviación, avión, piloto] civil4) [cine, teatro, literatura] commercial2.SMF (=vendedor) salesperson* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex. Information producers and sellers are profit-orientated.Ex. Central to this is the belief that information is a marketable commodity.Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex. The market oriented economy is changing the role of information and business information services.Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex. Software vendors provide manuals for the ' out of the box' programs they sell.Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.----* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront] .* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex: Information producers and sellers are profit-orientated.Ex: Central to this is the belief that information is a marketable commodity.Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex: The market oriented economy is changing the role of information and business information services.Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex: Software vendors provide manuals for the ' out of the box' programs they sell.Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront].* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *1 ‹distrito/operación› business ( before n)una importante firma comercial an important companyel desequilibrio comercial entre los dos países the trade imbalance between the two countriesun emporio comercial fenicio a Phoenician trading postalgunos critican su agresividad comercial some people criticize their aggressive approach to businessel déficit comercial the trade deficituna carta comercial a business letternuevas iniciativas comerciales new business initiativesnuestra división comercial our sales o marketing departmentel derribo de un avión comercial the shooting down of a civil aircraft2 ‹película/arte› commercial( AmL)commercial, advert ( BrE)orA(tienda): [ S ] Comercial Hernández Hernandez's StoresB (CS) ( Educ) business school* * *
comercial adjetivo
el déficit comercial the trade deficit;
See Also→ galería, centro
■ sustantivo masculino
b) (CS) (Educ) business school
comercial adjetivo commercial
' comercial' also found in these entries:
Spanish:
balanza
- centro
- depresión
- erotizar
- galería
- propaganda
- recibo
- Sres.
- feria
- gerente
- pasaje
- relación
- señalización
- señalizar
- zona
English:
accessible
- arcade
- brand name
- business
- commercial
- commercialize
- delay
- delegation
- head-hunt
- mall
- merchant bank
- moneymaker
- profit margin
- rep
- run across
- sales brochure
- sales promotion
- sales rep
- selling point
- shopping centre
- trade agreement
- trade deficit
- trade embargo
- trade gap
- trade route
- tradename
- trading partner
- trading results
- unbusinesslike
- break
- cash
- fair
- for
- mix
- opening
- plaza
- precinct
- representative
- shopping
- trade
- trading
* * *♦ adj1. [de empresas] commercial;[embargo, déficit, disputa] trade;relaciones comerciales trade relations;aviación comercial civil aviation;política comercial trade policy;gestión comercial business management2. [que se vende bien] commercial;una película muy comercial a very commercial film♦ nmf[vendedor, representante] sales rep♦ nmAm commercial, Br advert* * *el déficit comercial the trade deficitII m/f representative* * *comercial adj & nm: commercial♦ comercialmente adv* * *comercial1 adj commercial -
18 commercial
commercial, e (masculine plural - iaux) [kɔmεʀsjal, jo]1. adjectivecommercial ; [déficit, stratégie, guerre] trade• service commercial [d'entreprise] sales department2. masculine noun3. feminine noun* * *
1.
commerciale, mpl - iaux kɔmɛʀsjal, o adjectif1) Commerce commercial2) Économie trade
2.
nom masculin, féminin sales and marketing person* * *kɔmɛʀsjal, jo commercial, -e commerciaux mpl1. adjun centre commercial — a shopping centre Grande-Bretagne a shopping mall USA
2) péjoratif commercial2. nm(chargé de fonctions commerciales) marketing person* * *A adj1 Comm commercial; entreprise/musique/réussite commerciale commercial company/music/success; carrière commerciale career in sales and marketing; sourire commercial plastic smile;2 Écon trade; accord/embargo/différend commercial trade agreement/embargo/disagreement.B nm,f sales and marketing person; les commerciaux sales and marketing people.1. [activité] commercial[relation] trade (modificateur)adressez-vous à notre service ou secteur commercial please apply to our sales departmentavoir des contacts commerciaux avec to have trading ou trade links witha. [film, pièce] a big box-office successb. [livre] a best-selling book, a best-seller3. (péjoratif) [sourire] ingratiating————————sales representative ou executive————————commerciale nom féminin -
19 sale
(a) (act, event) vente f;∎ to work in sales travailler dans la vente;∎ for sale à vendre;∎ to put sth up for sale mettre qch en vente;∎ on sale en vente;∎ sale for the account vente à terme;∎ sale on approval vente à l'essai;∎ sale by auction vente aux enchères;∎ sale on CIF basis vente CAF;∎ sale at departure vente au départ;∎ sale by description vente sur description;∎ sale and lease-back cession-bail f;∎ sale at a loss vente à perte;∎ sales and marketing vente-marketing f;∎ sales and marketing department service m vente-marketing;∎ sales and marketing director directeur(trice) m, f des ventes et du marketing;∎ sale with option of repurchase vente avec faculté de rachat;∎ sale by order of the court vente judiciaire;∎ sale by private agreement vente à l'amiable;∎ sales and profit forecast prévision f des ventes et profits;∎ sale at a reduced price vente à prix réduit;∎ sale or return vente avec faculté de retour;∎ sale by sample vente sur échantillon;∎ sale by sealed tender vente par soumission cachetée;∎ sale as seen vente en l'étatsales account compte m des ventes;sales acumen sens m du commerce;sale agreement accord m ou protocole m de vente;sales analysis analyse f des ventes;British sales assistant vendeur(euse) m, f;sales audit audit m de vente;sales budget budget m commercial ou des ventes;sales campaign campagne f de vente;sales chart courbe f des ventes;American sales check ticket m de caisse;American sales clerk vendeur(euse);sales commission commission f de vente;sales consultant conseiller(ère) m, f commercial(e);sales contract contrat m de vente;sales counter comptoir m de vente;sales coverage couverture f du marché;sales department service m des ventes;sales director directeur(trice) commercial(e) ou des ventes;sales drive campagne de vente;sales effectiveness efficacité f des ventes;sales engineer agent m technico-commercial;sales equation équation f de vente;sales executive cadre m commercial;sales expansion développement m des ventes;STOCK EXCHANGE sales fee frais m pl d'achat ou d'acquisition;sales figures chiffre de vente;sales floor surface de vente;sales force force f de vente;sales forecast prévision des ventes;sales growth accroissement m des ventes;sales incentive stimulant m de vente;sales invoice facture f de vente;sales invoice ledger journal m factures-clients;ACCOUNTANCY sales ledger grand-livre m des ventes, journal des ventes;sales letter lettre f de vente;sales literature brochures f pl publicitaires;sales management direction f commerciale ou des ventes;sales manager directeur(trice) commercial(e) ou des ventes;sales meeting réunion f de représentants;sales monopoly monopole m de vente;sales network réseau m commercial ou de vente;sales note bulletin m de vente;sales objective objectif m de vente;sales orientation optique f vente;sales outlet point m de vente;sales performance efficacité de vente;sales personnel personnel m de vente;sales philosophy optique vente;sales pitch arguments m pl de vente;sales planning planification f des ventes;sales policy politique f de vente;sales potential potentiel m de vente;sales programme programme m des ventes;sales projection prévision des ventes;sales promoter promoteur(trice) m, f des ventes;sales promotion promotion f des ventes;sales promotion agency agence f de promotion des ventes;sales quota quota m de ventes;sales ratio ratio m des ventes;sales report rapport m ou relevé m de vente;sales representative représentant(e) m, f (de commerce), VRP m;sales research études f pl sur les ventes;sales response réaction f des ventes;sales room (for auction) salle f des ventes;sales schedule programme des ventes;American sales slip ticket m de caisse;sales staff personnel de vente;sales subsidiary filiale f de vente;sales support soutien m commercial;sales support staff personnel de soutien commercial;sales target objectif m de vente;American sales tax TVA f, taxe f à la valeur ajoutée;sales team équipe f de vente;sales technician agent m technico-commercial;sales technique technique f de vente;sales territory territoire m de vente;sales tool instrument m de vente;sales volume volume m des ventes;MARKETING sales wave vague f de vente(b) (at reduced prices) soldes m pl;∎ the sales les soldes;∎ I got it in a sale je l'ai acheté en soldesale price prix m soldé -
20 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * *
Страницы
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